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Interview with Martina Lodi,
Project Manager at ART-ER
Why you should consider Crowdfunding if you are in the CCI sector.
Some important considerations if you are planning to launch a Crowdfunding campaign.
Learning goals
- Crowdfunding as a tool to develop and take care of an audience.
- How to prepare yourself to organize a Crowdfunding campaign: the importance of planning and team approach.
- Knowing the game before playing: How can contributing/donating to a campaign help you to be better prepared?
- Success stories in the CCI.
INFORMATION ABOUT INTERVIEWEE
Martina Lodi
Project Manager at ART-ER
Martina joined ART-ER in 2013 and works in the Territories, Participation and Attractiveness Area – Cultural and Creative Industries Unit as Crowdfunding Expert and KICK-ER Service Manager. Previously co-founder of a reward-based civic crowdfunding platform, she has used her experience in the field to activate a crowdfunding guidance service (www.kick-er.it) dedicated to startups, SMEs, business projects and local authorities that have projects with an impact on the regional territory. In 2020 she launched a service dedicated to the identification of match-funding models for local authorities. In ART-ER she also deals with crowdfunding training on specific sectors, in particular the Cultural and Creative Industries.
INFORMATION ABOUT INTERVIEWER
Luigi della Sala
Founder & Partnership Director at Tree Agency
Luigi is a creator, writer and project manager who aspires to have a real impact on the people and communities to whom his projects are addressed. Based in Brussels, with over 10 years of experience in the field of European projects, he considers himself knowledgeable of the jungle of European funding programs, which means he is not surprised when he discovers a new one. He has the ambitious goal of helping to close the gap between the European bubble in Brussels and the voice of people, territories and communities.
